Are Pharma ads driving up drug costs?

Date:2023-01-06
It is difficult to say definitively whether or not pharmaceutical advertising is driving up drug costs. It is possible that drug advertising raises awareness of certain drugs, which could lead to increased demand and increased prices, but this is not necessarily always the case. Pharmaceutical companies may also use advertising to raise awareness of different drugs and present consumers with a variety of treatment options, which could lead to lower prices due to increased competition among drug companies. Additionally, research has shown that advertising is associated with lower prices of prescription drugs in certain contexts. Therefore, it is likely that the impact of pharmaceutical advertising on drug costs is complex and depends on numerous factors.
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