1. Conducting a Strategic Digital Marketing Audit: This first step in the digital marketing planning process includes evaluating the current digital marketing landscape and analyzing data points such as website traffic, search keywords, competition, and analytics.
2. Establish Digital Marketing Objectives and Goals: Once the audit is complete, marketers need to identify their business objectives, target audience, and specific objectives and goals for the digital channels, such as increasing website visits, improving customer engagement, and increasing leads and sales.
3. Craft a Digital Marketing Strategy: After defining the objectives and goals, marketers will need to craft a white-hat digital marketing strategy that aligns with the business objectives and maximizes the impact of online campaigns.
4. Designing Specific Tactics and Activities: Once the overall strategy is in place, marketers need to create specific tactics and activities for each digital channel that support the direction of the strategy. This could include website design, copywriting, content creation, and social media campaigns.
5. Continuous Evaluation, Refinement, and Optimization: Last but not least, digital marketers must continuously evaluate, refine, and optimize their digital marketing activities by regularly monitoring performance, metrics, and analytics.
No, a charitable lead trust is not necessarily tax-exempt. This type of trust may qualify for income tax deductions, estate tax deductions, or be subject to gift tax. It ultimately depends on the specifics of the trust, which would need to be reviewed in order to determine its tax status.